Advertising

As a purpose-driven organisation, it’s essential that our work in the Advertising department aligns with the Guardian’s core values.

In 2023, we banned all gambling advertising, including promotions for sports betting, online casinos and scratchcards. And in 2020, we stopped accepting advertising from oil and gas companies, becoming the first major global news organisation to institute an outright ban on taking money from companies that extract fossil fuels.

Our reputation is built on the principled work we create as a modern, effective team of creative individuals who come together with the insight to understand our customers’ business challenges – and the ingenuity to solve them.

A deeper dive into our teams

Want to learn more about our different teams? Hear from the people who know exactly what it means to be part of them and see where you could fit in.

Scale. Influence. Integrity.

No day is ever the same in The Guardian Advertising team.

Show transcript

Deborah

My role is making things look as authentic as possible. We want a really honest visual approach to our work that really helps our readers connect with our brands.

I can be working on cars one day, food the next, fashion the next, and I think it's the variety that keeps me interested and engaged.

Tibet

Yeah. I would completely agree. The variety of briefs and topics that we work on make research very interesting.

When it comes to my role specifically, it's all about the quality of the messages and recommendations that we're giving to clients.

Jawwad

And the amount of clients we get to work with, all the different products and innovations that we get to make. It's always something different every single day. One day I could be seeing a client at their offices and grabbing a coffee with them, the next day we're doing a presentation or a pitch. And it's so satisfying to see your work across The Guardian, such a prestigious media brand, when you can point your finger at that. I've actually got my first ever ad that I booked in The Guardian framed at home.